Customer.io is consolidating fragmented app messaging into one system

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This video was recorded at Business of Apps Berlin. Get tickets for the next event here: https://www.apppromotionsummit.com/berlin/

App teams are spending heavily on acquisition, but that investment often leaks away when messaging and engagement tools are fragmented. Activation, retention, re-engagement, and churn prevention frequently live in separate systems that do not speak to each other.

In this interview, Matther Prunty explains how Customer.io helps apps bring messaging together into a single omnichannel system. The focus is on advanced personalization and coordinated user journeys that support activation, retention, and long term engagement.

Many teams are still managing messaging across multiple disconnected tools, and Matther explains why unifying those channels can help ensure acquisition spend is not lost after install.

How unified is your messaging stack today across activation and retention? Share your thoughts in the comments.

#CustomerEngagement #LifecycleMarketing #Retention #Personalization #Omnichannel #AppGrowth #CustomerIO #BusinessOfApps