Perfectly Legal Systems Designed to Influence You

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00:00 Middle-Shelf Dominance
00:42 The "Loss Leader" Strategy
01:23 Gruen Effect
02:05 The "Fresh" Mist
02:48 Decibel Persuasion
03:35 Social Proofing
04:31 Menu Engineering
05:27 The "Free" Trap
06:18 Target's "Bullseye" Red
07:11 The Decoy Effect
08:09 The Charm Pricing Paradox
09:01 The "Vitamin C" cold cure
09:50 The "Tylenol for every ache" reflex
10:32 The "Healthy" Granola Bar illusion
11:18 The Spinach Superpower
12:08 The "Fluoride" flavor profile
13:01 The "Lather, Rinse, Repeat" loop
13:59 The "Back-to-School" New Year
14:48 The "White Wedding" dress code
15:38 The "Drink Your Juice" mandate
16:21 The "Best Before" panic