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Sony Doesn’t Have Enough Original IP, Says Company Leadership
Sony leadership reckons that the company doesn’t have enough original IP, including in its PlayStation division. The Group is making a “multibillion-dollar” investment into creating original content in a bid to widen its share of the entertainment industry, and in an interview with Financial Times, expressed its desire to “foster” new IP from the beginning.
Is PlayStation really lacking original IP?
“Whether it’s for games, films or anime, we don’t have that much IP that we fostered from the beginning,” Sony CFO Hiroki Totoki told Financial Times. “We’re lacking the early phase (of IP) and that’s an issue for us.”
Totoki added that Sony, as a whole, has been better at finding new audiences for existing popular IPs, and thinks that the company won’t grow without creating content from scratch for higher returns.
Follow me on social media:
Twitter: https://www.twitter.com/dreamcastguy
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Patreon: https://www.patreon.com/DreamcastGuy
Sony Doesn’t Have Enough Original IP, Says Company Leadership
Sony leadership reckons that the company doesn’t have enough original IP, including in its PlayStation division. The Group is making a “multibillion-dollar” investment into creating original content in a bid to widen its share of the entertainment industry, and in an interview with Financial Times, expressed its desire to “foster” new IP from the beginning.
Is PlayStation really lacking original IP?
“Whether it’s for games, films or anime, we don’t have that much IP that we fostered from the beginning,” Sony CFO Hiroki Totoki told Financial Times. “We’re lacking the early phase (of IP) and that’s an issue for us.”
Totoki added that Sony, as a whole, has been better at finding new audiences for existing popular IPs, and thinks that the company won’t grow without creating content from scratch for higher returns.
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